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I recently wrote a post about how if you have to choose only one social media tool as a direct seller, Facebook is probably a good choice. A large majority of your target market is probably already on Facebook, and it’s a great way to reach people who may be interested in buying, hosting, or joining your direct sales business. It’s primarily a relationship-building tool, however, and not a direct marketing tool. You build relationships on Facebook so that later you have the opportunity to market more directly, once someone has opted in.
If you decide that Facebook is the tool for you, it is important that you don’t become “that girl” or “that guy” on Facebook. You know the one I mean. The one who makes every status update a pitch for her or his business. The one that everyone learns about the “hide” button in Facebook for.
So here’s my list of Annoying Facebook-ers, Direct Sales Style. Don’t be one of these!
- The Sales Commercial – This is the direct seller who constantly subjects everyone to a steady barrage of, “My company is having a SALE!” “I’m so excited about the new catalog! Check out my website now for all the latest products.” Or perhaps, “I’m placing my order at 9:00 pm tonight. Be sure to get your orders in now so you can get your products.” Seriously, just don’t do this. People really don’t appreciate it, and will get tired of you quickly.
- The Recruiting Commercial - Similar to the Sales Commercial, this is the person who subjects you to a steady stream of why you should join his/her team, the latest recruiting promotion the company is offering, constant invites to his/her opportunity meetings, etc. Folks, recruiting is a one on one activity that is accomplished after LISTENING. Your status update is not the place to broadcast your opportunity to the world. If you really want to recruit people through social media, build relationships and find people that actually need what you have to offer. Then share your opportunity privately, in a way that meets the needs of the prospect.
- The Hosting Commercial - This is the one where you just roll your eyes as they say things like, “I’m giving away $500 in free jewelry this month. Want some?” or “I have 5 slots for 5 lucky ladies to host a party with me. Contact me to book your date!” Honestly…this really doesn’t work. Maybe once in a very blue moon someone will take pity on you and book a show. But you’ll be much better off building relationships and TALKING to people. Repeat after me…”Broadcasting doesn’t work in social media!”
- The Shameless Self-Promoter - This is the person that constantly tells you how much product they’ve sold at their last party, how many people they’ve just recruited, all the awards they’ve won through their company, etc. While once in a while sharing your excitement about something is fine, doing this all the time gets old really quick.
- The Noisy Player - You’ve played Farmtown, Bejeweled Blitz, or whatever the latest and greatest Facebook game or Quiz is, and you’ve released it into the news feeds of every single person connected to you. Folks…people don’t CARE. All this does is clutter up the news feeds of folks that don’t want to see your scores. And annoying people really isn’t great for business.
- All Business Broadcaster – These are the folks that never share anything personal through Facebook. You have no idea who they are, but only know what they sell. Folks, this is called SOCIAL media for a reason. If you’re not willing to let people get to know you on a more personal level, then perhaps social media isn’t for you. (That’s not to say you have to share EVERYTHING. Just intersperse the business with some personal, to help people know, like, and trust you.)
If you’re going to use Facebook to help build your business, invest some time to learn how to do it properly. That way, the contacts you build on Facebook may actually benefit your business. Why not sign up for my newsletter? I provide lots of tips on how to use social media to build your business.
What do you think? Have you experienced any of these Facebook-ers? Do you have any to add? Would love to read your thoughts below!
Photo Credit: Roland
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Once you get beyond 100 or so friends on Twitter, it can be a little overwhelming. I remember the day I finally gave myself permission to miss stuff on Twitter. It was so liberating! You simply aren’t going to be able to keep up with everything going on all the time. Now this post is not going to be about why Twitter rocks, and why I enjoy (greatly) the relationships I’ve built there over time, but instead how I manage those relationships.
At this writing, I have 3,884 followers on Twitter, and I’m following 3,847 people. I tell you this not to show off numbers (which by themselves are actually pretty meaningless) but to give you context. If I had 25K followers, I would most likely use a different strategy than this (or at least different tools.)
So here’s what I do to manage my Twitter conversations.
- I use TweetDeck. (Great for a few to a few thousand followers…I hear it gets less stable with tens of thousands. I’ll deal with that when I get there.) I’ve got columns set up within TweetDeck to track specific keywords, as well as groups of people.
- In the search columns, I track keywords important to the industry I service. One of my biggest keywords is “direct sales.” Anytime anyone mentions direct sales, I am notified in real time. That way I can check that person out and see if they’re someone I might want to engage with.
The groups columns are set up this way:
- All friends – This column contains the conversations of everyone I follow. If I have a few extra minutes, I’ll scan this column for interesting tweets.
- Pay Attention To – People “graduate” from All friends to Pay Attention To through engagement, or through recommendation. If someone is really interesting, engages with me in a meaningful way, or if someone is recommended by a person I respect, I add them to this column. I read most of the tweets in this column.
- Rock Stars – I know the name is silly, but whatever. These are the people who I learn from in Twitter. So you’ll find people like @chrisbrogan, @unmarketing, @leesabarnes, and @SarahRobinson in this column. They do social media really well, and I learn a lot from their tweets. I read just about everything here.
- Personal Friends – Just like the name says, these are people I know in real life. It’s a way to keep up with people I know and like. Incidentally, I’ve added myself to this group. If someone references a tweet I’ve made earlier, it’s easier to find it in this column than trying to find it among the tweets of everyone I’m following.
- Direct Sales – This column is for people I’ve identified as direct sellers who may be interested in the services I offer. I check this one regularly as well.
So that gives you a little bit of insight into how I manage Twitter. I think it’s important to have a strategy in place, because you need to be able to focus on the conversations that matter in order to build relationships that will benefit your business. By using a tool such as TweetDeck, you can segment the larger conversation into more meaningful streams, which enable you to be more effective as you network.
What do you think? How do you manage your Twitter relationships? Looking forward to reading your thoughts in the comments below!
And if you’re not yet following me on Twitter, please do! My handle is @liajen, and you can follow me by clicking here.
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There are about thirty gazillion books out there on the topic of social media these days. It can be a little bit overwhelming trying to select the books that will best help you and your direct sales business.
I decided today to share with you what’s on my bookshelf. While this is by no means a comprehensive list, these are some of the books I have read and enjoy on the subject. Would love to read some of your favorites in the comments!
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott – Far and away the best book I have read so far, I believe that every direct sales company executive in charge of marketing and overall social media for the company should read this book.
- Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff – This book is a fascinating read that explores various demographics around the world, and how they interact with social technologies. If you’re in the midst of creating your social media marketing plan and want to appropriately target your niche market, this is a great book to read.
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith – I haven’t read this yet, but I’ve ordered it. Chris Brogan is one of the people I am learning a tremendous amount from with regards to social media. He is one of those people who is leading the way in this new world of social media, and I am excited to read this book!
- Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm – If you’re new to Twitter and trying to figure out how to use it for business, this book is a great introduction. Joel Comm specifically addresses how to use Twitter for marketing.
One of the tricky parts of any book on social media is how quickly things evolve and become out of date. It’s one of the reasons I don’t often recommend books about specific applications. For example, any book in print you pick up these days on Facebook is likely to reflect the old user interface, not the current one. I have to update my training on blogs and social networking platforms every single time I teach a class, because things are constantly changing.
But there are essential guiding principles that are relevant to social media marketing, no matter how the tools change. The books above discuss those principles, and are certainly a good read.
So what do you think? Love these? Hate them? Can’t wait to hear in the comments below what you are reading!
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