Blogs are everywhere these days. Chances are, if you’ve done a Google search lately, you’ve come up with blog posts containing answers to your questions. Blogs are becoming an increasingly GREAT source of information on a large number of subjects.
If you are a direct seller, you should seriously consider blogging. Why? Because when people are searching for answers, you want them to find YOU. Not to mention the fact that blogging is a FANTASTIC way to build a raving fan base that refers their friends, joins your mailing list, and gives you credibility as an expert. And at the end of the day, who will people want to buy from? Someone who provides them with value and a solution to their problems, or someone that just sells stuff? This is a competitive advantage you will gain over other direct sellers when you blog.
I’m holding a live free call Thursday, 4/2 called Blogging for Direct Sales Professionals. It’s at 12 noon, Eastern, and even if you can’t make the live call, we’ll send you a link to the recording as long as your register. You can do that here: http://cli.gs/dEz1jj On the call, I’ll be talking about how to make a blog work specifically for your direct sales business, along with some of my favorite tools to make a blog work for your business.
Here is a great list of blog posts on the subject of blogging by Chris Brogan, who is a master of all things blogs. You can check out his list here: http://www.chrisbrogan.com/my-best-advice-about-blogging/ (Good stuff here!)
I started my own business with a blog, and it has helped me meet some amazing people, and given me opportunities I never dreamed possible. A blog can help your business too, and the only investment you need to make initially is time.
Do you blog? Why or why not? Has it helped your business? I’d love to hear your comments and questions on this topic!