Comments on: Social Media Marketing for Direct Sales: What NOT to Do http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/ Jennifer Fong's Blog Mon, 23 Nov 2009 18:10:46 +0000 http://wordpress.com/ hourly 1 By: Tech Tuesday Challenge #6 | Stampin' Addicts http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-560 Tech Tuesday Challenge #6 | Stampin' Addicts Thu, 13 Aug 2009 14:55:06 +0000 http://liajen.wordpress.com/?p=661#comment-560 [...] Social Media Marketing for Direct Sales: What NOT to Do [...] [...] Social Media Marketing for Direct Sales: What NOT to Do [...]

]]> By: liajen http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-512 liajen Mon, 03 Aug 2009 20:19:29 +0000 http://liajen.wordpress.com/?p=661#comment-512 That's exactly it Nadine! Good for you, taking the info and running with it. Your business will be better for it. Cheers! Jennifer That’s exactly it Nadine! Good for you, taking the info and running with it. Your business will be better for it.

Cheers!
Jennifer

]]> By: Nadine http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-511 Nadine Mon, 03 Aug 2009 20:15:20 +0000 http://liajen.wordpress.com/?p=661#comment-511 Excellent points and I will definitely use this information to post differently. Maybe instead of posting spa deals, I should focus on weekly skin care tips that can help people with their skin issues. Is that along the lines of what you are talking about? Thanks. Excellent points and I will definitely use this information to post differently. Maybe instead of posting spa deals, I should focus on weekly skin care tips that can help people with their skin issues. Is that along the lines of what you are talking about? Thanks.

]]> By: Tom http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-420 Tom Tue, 30 Jun 2009 00:48:13 +0000 http://liajen.wordpress.com/?p=661#comment-420 I agree, Jennifer, and it takes time to retrain bad habits. On my blog, I have topic pages for those who want to know more about my business and me. I my blog, I try to keep it to story telling, more personal and more loosely related to my business. As a direct marketer, it's hard to not talk about my business or products. While online I do find other interesting things to pass on but 'when you're a hammer, everything looks like a nail'. I think that we can talk about ourselves and our business. That is how people get to know us, like us and trust us. We just have to make the purpose of telling the story an example of how we, our business or product can solve a problem for someone else. I agree, Jennifer, and it takes time to retrain bad habits. On my blog, I have topic pages for those who want to know more about my business and me. I my blog, I try to keep it to story telling, more personal and more loosely related to my business.

As a direct marketer, it’s hard to not talk about my business or products. While online I do find other interesting things to pass on but ‘when you’re a hammer, everything looks like a nail’.

I think that we can talk about ourselves and our business. That is how people get to know us, like us and trust us. We just have to make the purpose of telling the story an example of how we, our business or product can solve a problem for someone else.

]]> By: Therese http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-415 Therese Fri, 26 Jun 2009 12:37:06 +0000 http://liajen.wordpress.com/?p=661#comment-415 I do not do direct sales anymore, but these are so true, and I cringe whenever I see those bad examples. I do not do direct sales anymore, but these are so true, and I cringe whenever I see those bad examples.

]]> By: implantingideas http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-409 implantingideas Thu, 25 Jun 2009 05:37:59 +0000 http://liajen.wordpress.com/?p=661#comment-409 Excellent post. I myself use social media but you ave offered different dimension which will really help. Keep it up. Excellent post. I myself use social media but you ave offered different dimension which will really help. Keep it up.

]]> By: liajen http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-407 liajen Wed, 24 Jun 2009 17:20:26 +0000 http://liajen.wordpress.com/?p=661#comment-407 Jeff, Great question! I've found that the most effective strategy for any online marketing is a content-based approach, which is strictly YOU-centered. So after you've identified your targeted niche market, and the common problems they have that are related to your product, your blog should provide solutions your target market can use right now without spending a dime. This helps to position you as a thought leader that your prospects want more information from. When they sign up for your newsletter, essentially opting-in, then you are able to provide more specific information about your software, along with more content. But the more VALUE you provide, the more likely people are to do business with you. Your website is designed to provide features and benefits of your product. The purpose of a blog is different. Hope that helps! Jennifer Jeff,
Great question! I’ve found that the most effective strategy for any online marketing is a content-based approach, which is strictly YOU-centered. So after you’ve identified your targeted niche market, and the common problems they have that are related to your product, your blog should provide solutions your target market can use right now without spending a dime. This helps to position you as a thought leader that your prospects want more information from. When they sign up for your newsletter, essentially opting-in, then you are able to provide more specific information about your software, along with more content. But the more VALUE you provide, the more likely people are to do business with you. Your website is designed to provide features and benefits of your product. The purpose of a blog is different.

Hope that helps!
Jennifer

]]> By: Debbie http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-406 Debbie Wed, 24 Jun 2009 16:46:23 +0000 http://liajen.wordpress.com/?p=661#comment-406 Jennifer - this is great perspective and helps me stop and take stock of what I've been doing with my business. I appreciate this so much! Jennifer -

this is great perspective and helps me stop and take stock of what I’ve been doing with my business. I appreciate this so much!

]]> By: liajen http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-405 liajen Wed, 24 Jun 2009 12:06:15 +0000 http://liajen.wordpress.com/?p=661#comment-405 Angela, Thanks so much! I appreciate it! Jennifer Angela,
Thanks so much! I appreciate it!

Jennifer

]]> By: Angela Green http://liajen.wordpress.com/2009/06/22/social-media-marketing-for-direct-sales-what-not-to-do/#comment-404 Angela Green Tue, 23 Jun 2009 20:08:58 +0000 http://liajen.wordpress.com/?p=661#comment-404 Jennifer, you make such excellent points. I'm highlighting important direct sales blogs this week on the WAHM Talk Radio blog and I'm sending readers your way! Jennifer, you make such excellent points. I’m highlighting important direct sales blogs this week on the WAHM Talk Radio blog and I’m sending readers your way!

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