One of the biggest concerns I hear from direct sellers when they contemplate blogging is the fear of what to write about. “How will I think up new stuff to write all the time?” “I’m not an expert on anything!” As a result, they paralyze themselves into complete inaction.
But here’s a news flash. Your blog doesn’t HAVE to be a great work of literature (in fact it shouldn’t be!) And it doesn’t have to be the length of War & Peace either (and it shouldn’t be!) Here’s a little test. Get out a pen right now, and come up with 3 things your customer can do right now to solve a problem he/she has. Now this should not involve BUYING anything. Instead, if you sell kitchen products, it might be 1) Plan weekly menus, 2) Prep veggies ahead of time, and 3) Stock up on staples. Quick and easy, right? And that’s the foundation of a blog post…3 quick and easy ways to save yourself headaches at dinnertime.
Don’t let your need to be perfect or your fear of not having all the answers keep you from writing the blog that will help you make more money! Just get out there, share little tips, and make the world a little better for someone. After all, someone NEEDS your content right now! You are solving PROBLEMS, after all. Don’t keep it to yourself! Get out there and start blogging! You’ll be glad you did.
And if you’re ready to start blogging for your direct sales business, you may be interested in my new course, Blogging for Direct Sellers. You can get all the details by clicking here.
What do you think? How have you overcome your fear and gotten started blogging? Would love to read your comments below!


Well, I did it Jennifer! I got my literacy, reading and parenting blog live a few days ago, edited the title (thank you!) and even got it linked to my facebook notes page today. I’m registered for your Blogging for Direct Sellers course too – so I’d say I’m on my way to blog heaven
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AWESOME!!! Congrats Cathy!
Very good blog Jen!
Been a busy time for me trying to get the company launched and doing a lot of work behind the scenes but the blog will come very soon and I will step into the limelight soon I am sure…
Thanks for all your encouragement and the support you give to others – a true champion!
Roberta
Jennifer,
I swear you’re a mind reader! How did you know what I was thinking!? LOL
Thanks, Jen!
I needed this! Although our company doesn’t allow blogs, this helped me with my monthly newsletter. Over the past year, my newsletter has become bi-monthly because I wanted to jam-pack it with so much info. Wine vocab, a recipe, wine pairings, etc, etc, etc… And then I’d never get around to getting all the things in it. Then, I wasted away 3 months! It was a wake-up call when a host from 3 years ago said she’d been trying to find my contact info, but she couldn’t find my last newsletter! It had been too long!
Also, I just returned from our incentive trip to the Napa Valley with a plethora of emails to go through. Which ones did I delete? The long ones… the ones filled with a ton of info. “Ah, I could read this later, but will I actually do that?? No.” Delete.
I’m sure the same was happening to my newsletter. So what did I do after I read your blog? Started WRITING. I wrote about how to bring back wine when traveling! It can be costly… so I talked about the options and which ones are best for the situation. I put my open dates and my signature. Done!
THANK YOU!
Cheers~
Carrie Mogged
Independent Wine Consultant – MN
http://www.MyTTV.com/Carrie5424
“Over a bottle of wine, many a friend is made…”