Less is More When it Comes to Social Networking Sites

The true value in using social media to find more customers for your direct sales business comes from going where the people are.  It’s a basic rule of sales, based on the law of averages…the more people you have access to, the more likely you are to find people who want to buy from you.  [...]

Read Full Post »

Is There Value in Facebook Pages?

This post was written because my friend Heather McCarron Allard over at The Mogul Mom blog, where I’m a regular columnist, asked for it.  You see, sometimes when I’m trying to think up great blog posts, I ask for help from my regular readers.  After all, you all come and subscribe to my blog because [...]

Read Full Post »

My Social Media Story…

Guest Post by Julie Anne Jones
I’m going to be brutally honest with you…when I first began working with Jennifer Fong, I was certain that the whole “social media thing” was going to drain my time and stress my already packed schedule beyond it’s limits. Since we were putting together a course to offer to my [...]

Read Full Post »

Social Media Marketing for Direct Sales: What NOT to Do

Today’s post is firmly tongue-in-cheek, however it contains an essential message.  Those that have been through my training know that I am a firm proponent of content marketing through social media channels, which means that you do NOT spam the world with your products or your opportunity.  Rather, you provide valuable, actionable content that people [...]

Read Full Post »

Protecting your Trademarks in Social Media

As a direct sales company, or direct seller, it is important to consider the implications of protecting your company’s brand online.  People are registering for user names and Facebook pages every day. Tomorrow morning at 12:01am Eastern time, people will be able to register named URLs on Facebook for the very first time.  Have you [...]

Read Full Post »

Software is Not a Social Media Strategy

I’ve noticed a disturbing trend recently where software companies claim to solve all of a direct sales company’s social media requirements with their latest and greatest software tool.  Companies can control the message their distributors send, they claim!  You can build a whole community within your own little bubble, within your control!  While I am [...]

Read Full Post »

Interview with Scentsy: A Direct Sales Company Using Social Media Marketing Successfully

Social media marketing is changing the direct sales landscape.  For anyone paying attention, it is obvious that the companies and individual home based consultants that are employing a comprehensive social media strategy are seeing results.  Direct sales companies and consultants can make money using this new media, when taking advantage of the viral marketing and [...]

Read Full Post »

Twitter, Facebook, LinkedIn…What’s the Difference?

While there are many tools available for social media marketing and social networking, the biggies that emerge are Facebook, Twitter, and LinkedIn.  While it may be tempting to view these tools as all pretty much the same thing, they have distinct differences, and as a direct sales professional, it is important to understand this difference.
First, [...]

Read Full Post »

“Banal Chatter” Builds Business

One of the common reasons that I often hear from people unsure about entering the social media world is that people are afraid to waste time on banal chatter.  “I don’t care what people are having for dinner or what they’re doing right now!”  However this attitude can be counter-productive to a relationship-building strategy that [...]

Read Full Post »

Social Media for Team Building and Recruiting

Social media can be an incredible tool for building and supporting your direct sales team.  One of the ways to build long-term income in a direct selling business is through recruiting other sellers and supporting them.  Your compensation for building and supporting your team is the commissions that you earn on your team’s sales, and [...]

Read Full Post »