Less is More When it Comes to Social Networking Sites

The true value in using social media to find more customers for your direct sales business comes from going where the people are.  It’s a basic rule of sales, based on the law of averages…the more people you have access to, the more likely you are to find people who want to buy from you.  [...]

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My Social Media Story…

Guest Post by Julie Anne Jones
I’m going to be brutally honest with you…when I first began working with Jennifer Fong, I was certain that the whole “social media thing” was going to drain my time and stress my already packed schedule beyond it’s limits. Since we were putting together a course to offer to my [...]

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Interview with Scentsy: A Direct Sales Company Using Social Media Marketing Successfully

Social media marketing is changing the direct sales landscape.  For anyone paying attention, it is obvious that the companies and individual home based consultants that are employing a comprehensive social media strategy are seeing results.  Direct sales companies and consultants can make money using this new media, when taking advantage of the viral marketing and [...]

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Twitter, Facebook, LinkedIn…What’s the Difference?

While there are many tools available for social media marketing and social networking, the biggies that emerge are Facebook, Twitter, and LinkedIn.  While it may be tempting to view these tools as all pretty much the same thing, they have distinct differences, and as a direct sales professional, it is important to understand this difference.
First, [...]

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Social Media for Team Building and Recruiting

Social media can be an incredible tool for building and supporting your direct sales team.  One of the ways to build long-term income in a direct selling business is through recruiting other sellers and supporting them.  Your compensation for building and supporting your team is the commissions that you earn on your team’s sales, and [...]

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Target Your Niche Market with Social Media

One of the beautiful things about social media is the fact that you can use social media tools to craft specific messages for specific audiences.  By being strategic in your approach, you can build groups of potential customers and business partners that will be open to your message, and more willing to engage with you.
To [...]

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Social Media Etiquette

I had an interesting conversation a few days ago with a few fellow direct sellers on Twitter. We were discussing social networking etiquette. In my experience, party plan direct sellers are among the most sensitive when it comes to making a good impression. We want to be sensitive to others around us, [...]

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Bonus Post: What Social Media Tool is Your Favorite and Why?

Here’s today’s bonus post.  I’m doing a little survey, and would love your input.
If you had to choose just 1 social media tool to use, what would it be and why would it help you?
Please leave your answers in the comments section below.  Thanks so much!  Results will be part of a future post.

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How Do You Choose Which Social Media Tools to Use?

Kristen asked a great question in the comments of my last post, about how to decide what social media information to use without getting distracted.  There is a tremendous amount of information out there regarding social media, and much of it is time consuming.  The tools themselves are also time consuming, and you want to [...]

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