Reading: 5 Social Media Lessons Learned from Whole Foods

The article “5 Social Media Lessons Learned from Whole Foods” on Mashable has a number of useful strategies for direct sales companies who are considering a social media strategy. What I find most interesting is the approach Whole Foods takes on both a corporate level, as well as how it empowers its local stores [...]

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Your Newsletter in an Important Part of Your Social Media Strategy

Do you have a newsletter for your direct sales business? Perhaps your company provides you with one (hopefully it’s one that you can add content to yourself), or maybe you create and send one yourself. Regardless of the source, an e-newsletter is an important part of your overall social media strategy. Why? [...]

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How You Can Help Your Direct Sales Company Embrace Social Media

Many of the direct sellers that I work with tell me that they wish their direct sales companies would do more with social media. They want their companies to provide training and tools to use social media more effectively, and are surprised when their company’s policies and procedures more or less prohibit contact with [...]

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Just Write It!

One of the biggest concerns I hear from direct sellers when they contemplate blogging is the fear of what to write about.  “How will I think up new stuff to write all the time?”  “I’m not an expert on anything!”  As a result, they paralyze themselves into complete inaction.
But here’s a news flash.  Your blog [...]

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Blogging is a HUGE Part of a Social Media Strategy

Social media activities for direct sellers are primarily focused around two activities: relationship development and list building.  Through a content-marketing strategy, a direct seller provides free, actionable content that prospects can use right now without spending a dime.  After that, the direct seller builds relationships with prospects through social networking tools, and invites those prospects [...]

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Less is More When it Comes to Social Networking Sites

The true value in using social media to find more customers for your direct sales business comes from going where the people are.  It’s a basic rule of sales, based on the law of averages…the more people you have access to, the more likely you are to find people who want to buy from you.  [...]

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Is There Value in Facebook Pages?

This post was written because my friend Heather McCarron Allard over at The Mogul Mom blog, where I’m a regular columnist, asked for it.  You see, sometimes when I’m trying to think up great blog posts, I ask for help from my regular readers.  After all, you all come and subscribe to my blog because [...]

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Why Now is the Time to Get Started with Social Media

If you’re in direct sales, you may be wondering what all the fuss is about social media.  Yes, you may have heard at your convention that people are starting to use it for their direct selling businesses.  Maybe your company has set up a Facebook Fan Page.  But do YOU need to get started?  Is [...]

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Take Action for Success in Social Media

What leads to success in social media marketing?  As a direct sales professional, this is a fair question to ask as you weigh the time commitments involved against the expected return on investment.  Is social media going to provide the results that you hope for?  How long will it take?  Is it worth the effort?
As [...]

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Using Social Media to Authentically Promote Your Opportunity

Recently I shared a statistic on Facebook, that was shared by Andrea Jung, CEO of Avon, at the DSA Annual Meeting.  The statistic was that 80% of women in direct sales use the income that they make to feed, clothe, and educate their children.  While the statistic itself speaks volumes about the impact that direct [...]

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