Less is More When it Comes to Social Networking Sites

The true value in using social media to find more customers for your direct sales business comes from going where the people are.  It’s a basic rule of sales, based on the law of averages…the more people you have access to, the more likely you are to find people who want to buy from you.  [...]

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The Perils of Social Media Automation

For those that spend a lot of time on social media sites, you probably already know about the mass suspension of many innocent Twitter accounts on Sunday.  People who are HUGE in social media circles, such as Mari Smith, suddenly found that their Twitter accounts had been suspended through no fault of their own.  Twitter [...]

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My Social Media Story…

Guest Post by Julie Anne Jones
I’m going to be brutally honest with you…when I first began working with Jennifer Fong, I was certain that the whole “social media thing” was going to drain my time and stress my already packed schedule beyond it’s limits. Since we were putting together a course to offer to my [...]

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Social Media Marketing for Direct Sales: What NOT to Do

Today’s post is firmly tongue-in-cheek, however it contains an essential message.  Those that have been through my training know that I am a firm proponent of content marketing through social media channels, which means that you do NOT spam the world with your products or your opportunity.  Rather, you provide valuable, actionable content that people [...]

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Software is Not a Social Media Strategy

I’ve noticed a disturbing trend recently where software companies claim to solve all of a direct sales company’s social media requirements with their latest and greatest software tool.  Companies can control the message their distributors send, they claim!  You can build a whole community within your own little bubble, within your control!  While I am [...]

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Interview with Scentsy: A Direct Sales Company Using Social Media Marketing Successfully

Social media marketing is changing the direct sales landscape.  For anyone paying attention, it is obvious that the companies and individual home based consultants that are employing a comprehensive social media strategy are seeing results.  Direct sales companies and consultants can make money using this new media, when taking advantage of the viral marketing and [...]

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Using Social Media to Achieve Leadership in Direct Sales

Today’s post is the next in a series discussing the successes direct sales professionals are experiencing through the use of social media.
I conducted a poll a few weeks ago asking direct sellers what social media tools they are currently using. 37% said they use Facebook, 23% are using Twitter, 23% use LinkedIn, and 17% [...]

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Twitter, Facebook, LinkedIn…What’s the Difference?

While there are many tools available for social media marketing and social networking, the biggies that emerge are Facebook, Twitter, and LinkedIn.  While it may be tempting to view these tools as all pretty much the same thing, they have distinct differences, and as a direct sales professional, it is important to understand this difference.
First, [...]

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“Banal Chatter” Builds Business

One of the common reasons that I often hear from people unsure about entering the social media world is that people are afraid to waste time on banal chatter.  “I don’t care what people are having for dinner or what they’re doing right now!”  However this attitude can be counter-productive to a relationship-building strategy that [...]

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Social Media for Team Building and Recruiting

Social media can be an incredible tool for building and supporting your direct sales team.  One of the ways to build long-term income in a direct selling business is through recruiting other sellers and supporting them.  Your compensation for building and supporting your team is the commissions that you earn on your team’s sales, and [...]

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