Social media can be an incredible tool for building and supporting your direct sales team. One of the ways to build long-term income in a direct selling business is through recruiting other sellers and supporting them. Your compensation for building and supporting your team is the commissions that you earn on your team’s sales, and this provides more income than you can earn through your own sales alone. As your team becomes larger, however, it can become challenging to meet your team’s needs, while building your own personal business at the same time. Social media can help with this.
Here are some social media tools that can be used for building and supporting a team.
- Twitter/Facebook/LinkedIn: Social networking tools such as Twitter, Facebook, and LinkedIn are excellent for finding people that may be interested in your business opportunity. Now this is not license for you to SPAM people. However, as you share delight in your successes, enthusiasm for your business events, and your love for your customers and team, you will naturally attract others who may want to learn more.
You can also use groups on Facebook and LinkedIn that are dedicated to people looking for work, and build relationships/provide valuable content there. By participating as a relationship-builder and giver in these forums, people who are good prospects for your business opportunity will be interested in learning more. And don’t forget to use searching tools to specifically identify those people who are interested in your product line! People who are interested in your products are often your best prospects for the opportunity.
- Your Blog: A blog is such an incredible tool for your direct sales business. It is a place you can provide content of interest to prospective customers, and is your home base for building relationships with people. Your blog is also a valuable tool for team-building. By providing content that is of value to opportunity-seekers, you become a trusted resource that attracts people to your business.
A separate blog can also be valuable for your team, providing team information, incentives, links, and a place to ask questions and make comments. Imagine being able to provide your team with articles specifically dedicated to skills your team is currently working on building! Blogs make it possible for you to provide that content without having to email everyone, worrying about spam blockers, etc. You can provide a central location that your team can learn to come to as they need information. Because all the information is archived on your blog, you can also send team members to specific information as they need it, providing a valuable library of topics that will be of benefit to your team for a long time.
And because blogs are easy to set up and maintain, they eliminate the need to go to the expense of setting up a personal website for your team. Instead, you can set up an attractive blog with a few clicks, and provide all the resources your team needs in one place.
- Groups – A Facebook group can be another valuable tool you can use to support your team. Facebook makes it possible to set up “Secret” groups that are not available to the general public. Your team members must be invited by you into the secret group, and this provides an excellent forum for team members to learn from and support one another. As your team gets large, you may feel like you are answering the same questions over and over. Imagine being able to send your team members to a central location for the answers! You can set up a series of frequently asked questions on the discussion board of your group, and add to these as necessary.
Your team members can also use your group to support one another. If someone has a question and you are not available, she can post her question to the group, and other team members can share what they’ve learned. The collective wisdom of your team can help you build a stronger team than you ever thought possible! And social media enables that sharing.
By employing social media tools that your team can access, and then teaching your team how to make the best use of those tools, you can be more efficient and effective in your team building. Your team will develop closer relationships with one another, and that will naturally attract more people to your team. Social media makes it possible.
Are you a leader in direct sales? How are you using social media to build and support your team? Did you get some ideas from this article? What are you going to implement? I’d love to read your ideas in the comments below!