Among other things, I am a collector of stories. It gives me great joy when people share with me their social media successes. Because of the information they’ve learned, they’ve been able to find more customers for their direct sales businesses, grow their teams, see significant improvement in their businesses. In direct sales in particular, this is very satisfying, because in this industry every time one person has benefited, it typically means that others have also benefited. This isn’t an industry of soloists. We grow when we help others grow.
So today I wanted to begin to share with you some of these stories. They are compelling, and they weave the story that explains why we in the direct sales industry SHOULD care about social media. Why it matters. How it can help us spread the compelling dream of helping massive amounts of people through our products and opportunities.
Here’s a story from Julie Anne Jones, direct sales trainer, who I began to help with her social media strategy a few months ago:
I just checked my website stats. From last July until Dec., we were getting between 2000 – 4000 hits per month on the website. In January that more than doubled to 8600 (because I started the Tips of the Week). In Feb. I had 8800. Then in March 8600. Here’s where it gets fun. I started working with you late March. The hits for April jumped to (are you ready for this), 16,826! Almost double in 1 month. And we’re already at 13,365 for May so far.
Okay, I admit it, I love stats. And social media. And you! LOL! Thanks, Jen.
~ Julie Anne Jones
Pretty incredible, right? Julie Anne has been employing a strategy of content marketing, providing free content that drives traffic. And that traffic then converts into paying customers. You build your know, like, and trust factor first through quality content. Once people trust you, then they’re willing to consider your product or service.
Later this week I’m going to share with you the story of a consultant that promoted to Senior Executive Manager because of her social media strategy. And I’m going to tell you HOW she did it. Pretty exciting, right? And next week I’ll be sharing an interview with a direct sales company that is experiencing lots of success using social media as part of its overall marketing strategy. Stay tuned!
If you haven’t yet shared YOUR social media successes…did you get new bookings? promote? find new customers? sponsor new recruits? How has social media helped your business? Please email me so I can share them here. The more that we can illustrate success incorporating social media into an overall marketing strategy, the more we can help this industry as a whole, and emerge as a thought leader that is poised for success moving forward.