Content marketing is a powerful tool for the direct sales professional. By providing relevant, useful content in a format that is easily consumed and shared, you can greatly increase your brand recognition, as well as your chances that your content (and therefore you) will be referred to others. As a direct sales company, or independent direct selling professional, it is important to understand the content your targeted niche market is looking for, in order to establish your brand and yourself as the solution people are looking for, and want to refer. This is the first step in the online sales cycle.
The essence of content marketing is providing free, actionable content that people can use right now without spending a dime. As you share this content with your online social networks, people begin to recognize you as a thought leader that they seek out to help solve their problems. It’s important that you understand your targeted niche market intimately in order to be successful with this approach…if you want your target market to find your content valuable, it must be the type of information they need. Be careful that the content never sounds like an ad…this will cause you to lose your audience and all that you’ve worked for. Instead, be a relevant, useful member of the community, and you will build a reputation that will ultimately benefit your business.
The next step in a content marketing strategy is making your content easy to share. So if you’re providing content through a blog, be sure to provide a means through which readers can share that content with their friends. If you’re providing videos, be sure they’re on a site where they can be shared with the click of a button. By making it easy to spread your content, you will gain referrals. Chances are, the people in your targeted niche market have friends with the same needs. And the beauty of online marketing is the fact that people can share easily, which makes your message go further than you ever thought possible.
You can also provide people with the opportunity to sign up for your newsletter in order to get more content. (Sign up for my newsletter here.) When people invite you to contact them, then you can provide more content, along with targeted marketing messages that continue to move prospects down your sales funnel. And this is the foundation for successful online marketing.
So what do you think? How are you using content marketing for your business? Would love to read your comments below! And if you’re looking for more opportunities to learn how to use social media for your direct sales business, don’t miss my FREE call Thursday! Click here for all the details.