In 2008, I spoke on the main stage of the Direct Selling Association’s (DSA) Annual Meeting in front of 1,000 or so direct sales executives, and stated that I believe that social media is the future of direct sales. There are so many parallels between what we do as direct sellers, and how social media operates. What are some of the activities of a successful direct seller? Networking, Providing valuable information, Developing relationships which lead to people buying our products and joining our teams. And these are all activities that lead to successful social media marketing as well.
On a call I did yesterday with the beautiful Sarah Robinson of Direct Selling Leaders, I shared that most people don’t walk around with a sign around their necks that says “I’m looking for an opportunity.” They also don’t walk around with a sign that says they are looking for products like ours to solve their problems. However, in social media forums, people DO talk about their problems and needs, and when we do targeted searches and build relationships with people, this makes it very easy for us as direct sellers to specifically reach out to those people that ARE interested. And that greatly improves our success rate.
So here are some specific things that I believe social media can do for a direct sales business:
- FIND PROSPECTS who are looking for your products and opportunity right now
- Provide BETTER CUSTOMER SERVICE than you ever thought possible
- Position yourself as an EXPERT that people go to for product recommendations
- BUILD COMMUNITIES of people that want what you have to offer, and who will refer their friends to you
- SUPPORT YOUR GROWING TEAM members, and help them learn from one another
- Grow professionally as you LEARN from the best of the best
All of this will result in additional income for your business.
Now it’s important to note, this does not REPLACE your core business activities: booking parties, selling products, recruiting new distributors. Rather, it enhances these, because social media gives you access to MORE PEOPLE. It also enables you to specifically target your niche market through keyword searches, so your efforts are more efficient and productive.
So what do you think? Are you using social media marketing for your direct sales business? What results have you seen? I would love to read your thoughts in the comments below! And if you’d like to receive more articles about how social media marketing can help your business, why not sign up for my newsletter?